When I started a small market venture with my friend Belinda, I branded it Ruthiebelle. A quick idea became an identity that made our wares look professional and well presented. The identity is flexible enough to be used for all of our wares, be it toys, food or other craft ideas. For each item I develop a new illustration, as well as packaging.
_identity development _concept and design of all packaging _illustrations
ISPT is one of Australia’s largest unlisted property fund managers, with over $9.7 billion of funds under management through their investments in office, retail, industrial and residential properties. This pamphlet showed off their then newest development projects that focused on sustainability and innovative building methods, which has become a fundamental part of ISPT’s developmental outlook.
_designed pamphlet in correspondence with existing corporate identity _selected vegetable based inks and recycled paper to support sustainability message
ISPT Sustainability Pamphlet
Pamphlet [Melbourne, Australia]
legalsuper is now a $2.2 billion industry superannuation fund for Australia’s legal profession. The fund is in constant need of new materials to keep its members informed. It needed a high-end pamphlet that contained an overview of the fund to inform new and/or potential members of its quality.
_pamphlet design in correspondence with existing corporate identity _selection of quality material and execution for high-end cliental _implementation of high gloss varnish to emphasise exclusiveness