Constantly searching for the next new idea, a different point of view, I am a passionately involved designer, lover of good typography, coffee, and wit. It may sound trite, but, I love what I do.
My design journey has taken me from a small studio in Boston, USA, to Germany, before arriving in Australia in 2007. In my last position in Germany I worked as an Art Director. Here I started to hone my skills in more of a leadership role. Thus, I grew comfortable managing and organising people, projects and work-flow. This having been said, I have to add that I very much enjoy working in a team, where I can learn from, be inspired, and inspire my colleagues in return. Since then, I have freelanced extensively and have furthered my management skills by running the biggest community based Christmas Market in Australia.
My professional knowledge runs the full gamut from conceptual brainstorming, strategic marketing, through design (print, environmental, packaging and digital) to pre-press issues and production, as well as project and people management, including working with vendors, illustrators and photographers. I do not hesitate taking on new challenges and am constantly learning to broaden my skill set.
_art & creative direction
_printed collateral & packaging
_environmental, signage & way-finding
_pre-press & production
_photoshoot art direction