“Designers are organizers of information, not decorators.”
_Douglas Scott, Creative Director at WGBH, Boston
For me, every project starts by getting to know the client and understanding their needs. Throughout the project this dialogue continues to ensure a satisfying outcome through human-centred design. Far beyond establishing a look, I seek to create a concept and strategy for the project. The thus designed deliverables fulfil and/or exceed the requirements for functionality, feasibility and targeted audience.
I believe that this process ensures the best design solutions possible. It constantly pushes innovation within the given constraints, ensuring a successful outcome for both, client and designer.