Lecker [German for yummy], is a bilingual German-Australian cookbook that was created independently by a photographer, Michelle Fereirra, and myself as a fundraiser for our children's school, the Deutsche Schule Melbourne [The German School Melbourne].
The book contains 30 recipes with full-colour photography for each. It's a collection of recipes that showcase the diversity of the school community.
_content collection & development _concept and design of entire book _close collaboration with photographer _production supervision
Massachusetts Institute of Technology [Boston, USA]
MIT is one of the US’ leading technological universities that strives for innovation to the highest degree on a merit based system. The MIT Libraries are composed of 12 different Libraries, ranging from Science to Humanities, from digital to preservation. While the annual appeal shows off this wide variety of libraries and their services, the newsletter pulls them together, and gives them a friendly face and a voice.
BiblioTech newsletter _close collaboration with client _complete re-design _re-naming and design of mast-head _designed all issues from 2001-04 2003 GOLD CASE AWARD Featured in Rockport design book “The Typography Workshop”
Annual Appeal _John Maeda inspired art-work _concept and design _close collaboration with client _production management 2004 American Library Association – Honorable Mention
MIT Libraries newsletter
Bad & Heizung Concept AG magazine [Münster, Germany]
The bad&heizung concept AG functions as an umbrella company partnering with sanitary equipment and heating firms throughout Germany. Every two years they produce a magazine called “blue,” which showcases new developments in sanitary equipment, sustainable heating design and their technologies. This was the first issue to be sold on newsstands nationwide.
Creating a fresh and more contemporary look for this re-worked issue, included playing with the original design elements and adding new ones that function with the given identity.
_sole responsible designer on project during development _re-design and re-positioning of magazine for 2007 issue _collaboration with chairman, partners and manufacturers
Printed magazine [cover]
Printed magazine [back]
DF/HCC printed collateral [Boston, USA]
The Dana Farber / Harvard Cancer Center [DF/HCC] is an alliance of about 800 cancer researchers from seven different medical institutions in Boston. Its aim is not to cure cancer, but rather to speed the application of science to make it a manageable disease. The DF/HCC does this through seed grants for innovations ranging from research, to universal patient care, to technology and beyond.
_concept and design _close collaboration with writer and development director _development of comprehensive look in correspondence with Harvard Medical School’s identity _design of capabilities brochure, initiative brochure and extensive stationery system
Technology initiative brochure
Corresponding stationery system
Boutique hotel restaurant materials [Boston, USA]
Henrietta’s Table is one of the restaurants in the boutique Charles Hotel in Cambridge, Massachusetts. With its approach “of honest to goodness New England cooking,” Chef Peter Davis has created a foodies’ destination. He relies on organic, native ingredients from local producers throughout New England. Keeping the menu always in accordance with seasonal produce, fresh and honest.
_close collaboration with hotel’s general manager and developer _re-positioning of the restaurant’s brand _development of new look working with illustrator Susy Pilgrim Waters _working with writer to create new voice
Printed collateral and marketing merchandise
Branded mulled cider box
Capabilities brochure and stationery [Münster, Germany]
Tutmann Finanzmanagement [financial management] is a small firm, consisting of a husband and wife team that invests money in international ventures. The exclusive client base enjoys individual attention and thorough planning. Tutmann's tailored approach has been a rewarding strategy.
_updating and refining of Tutmann logo type _concept and design of modular brochure materials and stationery _image research and acquisition from international financial partners _organization and development of photo shoot _art direction of photo shoot
Brigham and Women’s Hospital
Capital Campaign [Boston, USA]
Brigham and Women’s Hospital [BWH] was launching its first capital campaign to raise $200 million. The BWH did not have the benefit of institutional philanthropy behind it. Thus, the case for BWH needed to reflect the vitality and incredible innovations of the institution and secure its position as a key player within Boston’s medical community.
_concept and design of all case materials _close collaboration with writer to refine concept _organization and development of photo shoot _art direction of photo shoot _design of all campaign stationery
Capital campaign case materials
Invitation for fundraising weekend in Palm Springs
In-room guest compendium and key-holder [Boston, USA]
Hotel Commonwealth opened its doors in 2003. It is based on turn of the century urban grandeur. It is reviving Kenmore Square in Boston as an elegant market-place, and serving Boston University as their prime guest house.
_developed concept for hotel’s print identity _designed steamer-truck inspired in-room guest guide _concepted contents for guest guide and new key card packaging AIGA Best of New England Design: Rest of Show
In-room guest guide
Key Card holder
The Charles Hotel
The Charles Hotel [Boston, USA]
This boutique luxury hotel needed a face-lift after 15 years of business. A thorough re-positioning updated the look and feel without compromising its seasoned combination of classic New England design and sophisticated service.
The rebranded identity has remained in use to this day.
_re-positioning of identity including the entire look and feel of the hotel _concept and design for printed material, signage, amenities etc. _designed signage for event wing and hotel _art directed photo shoots _close collaboration with hotel’s general manager and developer
In-room guest guide and curtesy notices.
Daily weather report with chupa-chup.
Concierge signage and Service door hanger.
Web presence, packaging and photo shoot [Boston, USA]
With the experience of four generations in the traditional cashmere trade, cashmere.com became the digital outlet for this cashmere authority, the Forté family. It only featured the highest quality goods, in material, as well as design.
_development of logo-type _strategic marketing development _concept and design of all packaging and print materials, including hangtag, care booklet, customized vinyl pouch, tissue paper, gift box, grosgrain ribbon, Defuzzit™comb, as well as order forms and gift card _production management _art direction of photo shoot AIGA Best of New England Design: Best of Show
Community Rowing, Inc. printed collateral [Boston, USA]
Community Rowing is a non-profit organization promoting rowing for everyone. With over 1000 members, it is one of the biggest rowing clubs in the United States. CRI’s programs include rowing for inner-city kids, recreational rowers, competitive rowers as well as rowing for the blind and disabled
_designed all materials for fund-raisers, newsletters, annual course brochures, and some early collateral for the capital campaign _close collaboration with CRI director and staff _concept and design _production management
Annual course brochure
BOYOGA BoYoga is a yoga on demand business. Bo Walters will come into your home to instruct you or a small group of people in various yoga practices. Her practice is located in USA. _concept and design _production management
MAX Ultimate Food MAX is a high-end catering company in Boston. They wanted to be known as MAX only to enable possible diversification. _concept and design of logo type and stationery _production management Inclusion in Strathmore Gallery
Fifteen Feet Tree Maintenance Melbourne based Fifteen Feet Tree Maintenance is a small start-up company that provides a wide range of tree services for commercial customers. Besides regular maintenance, they also provide emergency tree services and assessments. Their comprehensive maintenance planning has been especially successful with local schools, looking out to keep everyone safe. _concept and design of logo
SiEMANN Accountancy Siemann is a small accounting firm that wanted to distinguish itself from the crowd without being too extravagant. _concept and design of logo type and stationery _production management of print items and concurrent signage