The Charles Hotel
This boutique luxury hotel needed a face-lift after 15 years of business. A thorough re-positioning updated the look and feel without compromising its seasoned combination of classic New England design and sophisticated service.
The rebranded identity has remained in use to this day.
_re-positioning of identity including the entire look and feel of the hotel
_concept and design for printed material, signage, amenities etc.
_designed signage for event wing and hotel
_art directed photo shoots
_close collaboration with hotel’s general manager and developer