Brigham and Women’s Hospital [BWH] was launching its first capital campaign to raise $200 million. The BWH did not have the benefit of institutional philanthropy behind it. Thus, the case for BWH needed to reflect the vitality and incredible innovations of the institution and secure its position as a key player within Boston’s medical community.
_concept and design of all
_close collaboration with writer
to refine concept
_organization and development of
_art direction of photo shoot
_design of all campaign stationery